Download Advanced Focus Group Research by Edward F. Fern PDF

By Edward F. Fern

Particularly written for researchers and scholars with a primary wisdom of concentration staff learn, the ebook offers a variety of examples of what researchers may still and shouldn't do in designing their very own study initiatives. additionally, it severely examines the bounds of concentration teams and indicates tips to use concentration teams for nontraditional examine projects.

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Aries et al. (1983) found a significant positive relationship between the dominance personality trait and nine behavioral indicators of verbal dominance in all-male and all-female discussion groups. In mixed-gender groups, however, dominance and dominant behaviors were not related. These studies did not control for cultural value orientation. Dominance may have differential effects on behavior in discussion groups depending on the gender composition of the group. Aries et al. (1983) argue that in mixed-gender groups, the presence of members of the opposite gender invokes gender role expectations that inhibit the dominant behaviors associated with the participant's disposition to be dominant.

When they have the responsibility of analyzing the group sessions—for example, uncovering hidden motives or developing theory—they can provide the required insights better than untrained moderators or peer leaders. In these situations, the use of professional moderators or experienced academic moderators makes sense. But for some focus groups, a moderator may not be necessary and may even may be harmful. The moderator, through his or her intended and unintended behaviors, influences the group dynamic.

As we will see age, race/ethnicity, gender, and social status may interact so that older people in some of these segments may be collectivists and in others, individualists. M Racial/Ethnic Differences in Cultural Value Orientation In this section, I focus on race/ethnicity differences between African Americans, Hispanics and Latinos, and Anglos. , 1997). First, however, let me define these terms. , 1997). Racial/ethnic identity refers to "the extent to which individuals define themselves in terms of the racial or ethnic groups to which they belong" (p.

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